RiRi is now launching her first collection, Puma by Rihanna, available tomorrow on Puma.com for presale and, from September 15 to 17, at an exclusive pop-up boutique at 312 Bowery Street, between East First and Bleecker Streets, in Soho.
Available initially in black with a white Puma stripe and black sole, the first version recalls steampunk variations worn by the London underground. All-black and all-tan editions, both with gum soles, will be released on September 25, but those in New York City will be able to swing by the East Village pop-up to get their hands on them first. Priced at just $120, the cool, covetable kicks ground any look with a subversive slant and grungy undertone worthy of the singer herself.